E-commerce in Brazil has shown an unprecedented growth and this encourages new entrepreneurs to launch themselves into the adventure of online stores. Still, an analysis of SEBRAE about 2021 indicated somewhat worrying figures. Learn more about the numbers presented by SEBRAE and the potential for success in Brazilian e-commerce. New technologies have made entrepreneurship simpler by allowing it to happen in the digital environment.
With the appearance of new ways of working and even new professions, Brazilians have launched themselves in several activities from home, including the creation of online stores. The various platforms that offer help in this process, such as , were also a motivation for Brazilian entrepreneurs to believe in the potential of the digital environment to launch their ideas and projects and create business. The result of this entrepreneurship has presented very positive results in terms of the growth of Brazilian e-commerce. A study by BigData Corp with Paypal even indicates that the growth has come close to 40m 2019.Despite this reality and the fact that, clearly, the increase in digital consumption habits accompany the growth of the market, the truth is that there is also a more negative side to e-commerce: the saturation of the market, which offers very competitive logic and difficult to overcome.The Brazilian Micro and Small Business Support Service (SEBRAE), in its analysis of the year 2021 - where the growth of Brazilian e-commerce had already been 23% - came to reveal the numbers that result from these difficulties.
Come and find out what are the statistics that concern Brazilian entrepreneurs.
SEBRAE data on e-commerce in 2021Brazilian Micro and Small Business Support Service (SEBRAE) presented a study on Brazilian digital stores in 2021, where it found that failure is a very significant slice. The digital market is very saturated and works globally, which generates fierce national and international competition. According to SEBRAE, only 40 of the various companies maintain their activity for more than a year, and only 20% survive the first 18 months. The difficulties encountered and the demotivation in the face of these is one of the reasons for failure, and there are still brands that do not survive due to difficulties in management or e-marketing.
Is it possible to succeed with an online store?Success with an online store is not impossible but, to achieve it, the entrepreneur must be prepared to face the challenges of the sector.The construction of a stronger brand identity, the search for dynamic forms of work that facilitate logistics management (such as Dropshipping), a good bet on marketing strategies and dedication will make all the difference when it comes to ensuring that a store survives the difficulties.The numbers presented by SEBRAE, as can be seen by the subsequent growth in the number of online stores, did not discourage all entrepreneurs.
This motivation is, therefore, one of the essential steps to ensure that all difficulties are overcome.